Sr Group Manger B2B Marketing

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Key Responsibilities:

Develop the annual business marketing plan and ensure meticulous execution of the same
Strategize conceptualize execute and manage integrated marketing and communications campaigns for the SBU HBU
Work in partnership with the sales solutions content and design teams in developing cutting edge thought leadership whitepapers, articles and blogs and sales collaterals
Drive impact at flagship industry events hosted roundtables and webcasts

Role Proficiencies:

Collaborate with functional teams within marketing to drive outreach across channels digital social and tele calling amongst others
Improve brand visibility for the business unit through relationships with industry analysts advisors industry associations and the media
Looking for smart, creative and open-minded B2B marketing specialists who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results.
The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign event management, digital marketing, branding, messaging positioning, strategic research and employee communications.
Experience in driving integrated marketing campaigns across global markets (US, UK and APAC)
A dual-minded approach: Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions
Minimum 10 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm

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