Marketing Executive | Dehradun | Restaurant Industry

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Key Responsibilities:

Implement, monitor, and evaluate marketing communication strategy, including advertisements, promotions and public relations to support the marketing objectives and maximize positive exposure in local markets
Plan, execute and maintain local marketing/event calendars and promotional strategies to meet organizational objectives .i.e., responsible for executing and achieving targets for all initiatives decided by the organization. Work on the 30-60-90 days plan and send in the timelyplans and reports.
Coordinate with Internal PR team and the local PR agency to amplify marketing efforts andensure maximum press coverage.
As custodian of the brands ensure that the all communication material used across all advertising, promotions, marketing, social media presence stays true to the essence of the brand
Coordinate with the Social Media team to ensure that all campaigns are effectively promoted and tracked
Conducting online and on ground research to better understand consumer habits. Competition tracking and price analysis. Positioning our offerings/brand basis consumer and competition understanding.
Tie-up and collaborate with likeminded brands, communities, events. Tie-ups with shows, movies and influencers for pop culture placements.
Support marketing director to manage crisis management and local media relations.

Role Proficiencies:

Experience:
2 - 3 Years
Salary:
3 LPA - 7 LPA
Diversity Candidate:
No
Location:
Dehradun
Address:
Uttarakhand
Primary Skills:
Marketing Executive, Marketing Communication Strategist, Public Relations, Social Media Marketing
Secondary Skills:
Marketing Executive, Marketing Manager
Industry:
Railways
Job Type:
Full time
Degree:
Any Graduate, Post Graduate