Implement, monitor, and evaluate marketing communication strategy, including advertisements, promotions andpublic relations to support the marketing objectives and maximize positive exposure in local markets.
Plan, execute and maintain local marketing/event calendars and promotional strategies to meet organizational objectives .i.e., responsible for executing and achieving targets for all initiatives decided by the organization. Work on the 30-60-90 days plan and send in the timely plans and reports
Role Proficiencies:
Coordinate with the Social Media team to ensure that all campaigns are effectively promoted and tracked.
New Outlet Launches and growth of existing outlets:
Participate in the conceptualization and organization of primary and secondary tentpole and new events/ properties to be rolled, together with Culture Team, Unit Managers (operation team) and DigitalMarketing