Senior Campaign Analyst

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Key Responsibilities:

5+years of experience in digital marketing roles focused on outbound B2B.
Expertise of analytics methodologies, competitive analysis, surveys, and market trends.
Proven ability to analyze data, spot trends and identify the opportunities for future prospects.
Excellent knowledge of MS Excel is required, and knowledge of additional marketing data and analytics platforms, and/or familiarity with concepts of data science would be an advantage.
High level of organization and communication skills, attention to detail, and â€˜hands- onâ€™ approach.
Ability to consistently deliver high quality work in a dynamic, deadline-driven environment.
Ability to quickly learn new tools, and adapt to new processes.
Preference for working in a collaborative, cross-team, cross-cultural environment.

Role Proficiencies:

Monitor campaign execution and track response data in the system to enable accurate reporting and analysis.
Forecast, report and analyze program and tactic effectiveness.
Make data-driven recommendations and advocated for internal resources required to drive continued growth.
Create and disseminate key reports to internal and external stakeholders.
Perform ongoing analysis of top of funnel performance â€“ clicks, webinar analysis, customer journey analysis etc.
Work closely with cross-functional teams to understand the needs and trends.
Analyze the lead pipeline, user needs and trends, conversion data, funnel analysis, tracking the lead progress and provide the insight on customer/ lead conversion.
Campaign Analysis on qualitative and quantitative basis, understanding of the industry needs and persona's involved, get the right messaging and the right use cases for particular issues.
Accountable for detailed reports on effectiveness of multi- channel campaigns, analyzing the performance of campaigns and provide recommendations for improvements as needed.
Communicate opportunities to try innovative new methodologies and improve the analytical procedure.
Communicate effectively with key stakeholders from across the business.

Experience:
5 - 7 Years
Salary:
10 LPA - 12 LPA
Diversity Candidate:
No
Location:
Remote
Address:
Anywhere from India
Primary Skills:
digital marketing, analytics methodologies, competitive analysis, surveys, market trends, salesforce reporting
Secondary Skills:
MS Excel, analytics platforms
Industry:
Information Technology
Job Type:
Full time
Degree:
Any Graduate

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