Marketing Automation Lead

Years of Experience - 2 to 5 years

Job Location - Mumbai

 

Key job responsibilities
 

  • To configure campaigns, test and launch the solution within the tool and help build automated campaign, reporting, and list segmentation.
  • Continuously evaluate and suggest improvement for the solution and process and ensure that best practices are being followed to achieve maximum efficiency.
  • Manage reporting, lead database within the tool.
  • Knowledge on drip marketing and designing trigger / nurture programs
  • Define campaign work flows basis customer journey
  • Suggest improvements in campaign KPIs (Open Rates, Click Rates, Conversion Rates etc.)
  • A/B testing strategy to help achieve targeted conversions and define future campaign strategies
  • Analyze and utilize data to improve Marketing program performance
  • Partner with digital channel teams to improve data quality, reporting, and segmentation strategies
     

Basic Qualifications
 

  • At least 3+ years of experience using a Marketing Automation tool
  • Knowledge of demand generation strategies, campaign execution tactics/best practices, data hygiene and reporting capabilities.
  • Understanding the lead tracking system
  • Ability to work with the marketing, business development, and sales teams to implement marketing campaigns.
  • Web development and digital design skills (HTML at a minimum)
  • Zapier and API integration with Marketing Automation tools

Preferred Qualifications
 

  • Strong communication, relationship management, organizational and project management skills.
  • Ability to identify opportunities for growth and business improvement.
  • Ability to ensure a high level of accuracy despite deadline pressure using strong multitasking and organizational skills
  • Degree:

    Any Graduate

  • Job Type:

    Full time

  • Salary:

    360000 - 720000 P.A.

  • Location:

    Mumbai, Maharashtra

  • Industry:

    Consulting

  • Primary Skills:

    api integration, digital designing, html, web development, zapier

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