Module 1 : Kick Start Content Writing

– Building Confidence And Technique for Non-Fiction Writing

– Principles Of Great Non-Fiction Writing

– Writing Exercises

– Creating & writing sets for List

– Empathy Excercise - understanding your reader

Module 2 : Crucial Content Writing Steps

– Writing for the Ideal Reader

– Creating an Ideal Reader Profile

– Processes & Principles of writing

– Story Telling Techniques

– Perspectives & Giving information

Module 3: Writing for Product Descriptions

–  How to write High Converting Product

–  Descriptions for Ecommerce Site.

–  Be Different > Focus on Benefits rather than Specifications

–  Get Customers to notice your Product

Module 4: SEO Copywriting

– Search Engine Optimization for your Content

– Keyword Research & Planner

– Elements of SEO Copywriting

– Writing Useful Keywords for search engines

– Keyword Research for Content Creation

Module 5: Website Content

– Understanding The Importance Of Proving The Solution

– Showing The Benefits

– How To Show Your Credentials With High Impact

Module 6: Headline Strategies

– Writing high converting headlines

– How To Understand The Headline

– How to get your customers to click on your content.

Module 7 : Content for Blogging

– How to Search for topics to write

– Content Writing for Blogging

– Insights to help you decide what to blog about

– Secrets of Successful Blogging

– Insider tips & tricks for Blog Ideas.

Module 8 : Writing Email's that will Convert

– Injecting “Power Words” & Phrases Into Your Email Copy

– Using Specifics & Numbers – Using Intrigue And Curiosity

– The Power Of Questions – The “Cliffhanger Effect”

– Start With A Strong Opening

– Write With Excitement & Emotion